brandcenter student book — bailey maxine wood

brandcenter: student book

select work from my Brandcenter portfolio that received various semi-cool student-level accolades and recognitions.

D&AD New Blood
Winner: The Portfolios

ikea: two night stands

Building furniture together is the ultimate relationship test. That’s why IKEA wants you to skip the dating apps and build something real.

Young Ones ADC
Bronze Cube

The Richmond Show
Gold

pitch video

Film introducing IKEA’s new dating experiment.

ooh/in-store

Promoting through out-of-home and in-store placements.

Art Director: Bailey Maxine Wood
Copywriter: Hoang Ho
mentor: thomas scharpf

carrabba’s: relatively roman

Carrabba’s serves old-world Roman flavors. However, since they have no real roots in Rome, they’re proud to be only kinda Roman.

Young Ones ADC
Shortlist

Communication Arts
Advertising | Shortlist

The Richmond Show
Bronze

ooh

Promoting through Roman-inspired out-of-home placements.

activation

There are 13 towns in the U.S. named Rome. None have a Carrabba’s. On March 15th (the Ides of March), residents of any Rome in the U.S. can eat for free if they make the drive. Luckily, there’s a Carrabba’s location within an hour of each one. Because while all roads may lead to Rome, all Romes lead to Carrabba’s.

Art Director: Bailey Maxine Wood
Copywriter: Ross Atkinson
mentor: thomas scharpf

flight of the conchords posters

‘Flight of the Conchords’ follows the misadventures of two Kiwi musicians seeking success in New York City. In this series, the flightless duo navigates the absurdity of metropolitan living.

Young Ones ADC
Shortlist

Communication Arts
Design | Shortlist

posters

Illustrated poster series.

Art Director: Bailey Maxine Wood
mentor: thomas scharpf

the atlantic: no easy answers

The Atlantic presents ideas from both ends of the spectrum. Because in today’s world, there are no easy answers.

Communication Arts
Design | Shortlist

:15

Animated shorts exploring complex issues.

activation

The Atlantic and MoMA present 'The Gray Area,' a collection of the most controversial art of the last generation.

Art Director: Bailey Maxine Wood
Copywriter: Jackson Wald
mentor: thomas scharpf

biscoff: edible boarding pass

To celebrate 40 years on Delta flights, Biscoff is introducing the first edible boarding pass. Find a lucky cookie, and your ticket’s on us. Enter the sweetstakes today.

Communication Arts
Advertising | Shortlist

in-store

Introducing the edible boarding pass through retail placements.

flight experience

In-airport and in-flight placements.

Art Director: Bailey Maxine Wood
Copywriter: Riley Lachance
mentor: holly hessler

airstream: love is in the airstream

Wally Byam built the Airstream because he loved camping, but his wife hated sleeping on the ground. Love requires compromise, which is why love is in the Airstream.

Communication Arts
Advertising | Shortlist

ooh

Romanticizing road trips and compromise through out-of-home placements.

activation

America’s favorite road trip snack is teaming up with America’s favorite road trip vehicle to encourage travelers to build traveling bucket lists through Limited Edition Airstream Kisses.