Carrabba's Relatively Roman — Bailey Maxine Wood

Carrabba's: Relatively Roman

Carrabba’s serves old-world Roman flavors. However, since they have no real roots in Rome, Carrabba’s is proud to be only kinda Roman.

Young Ones ADC
Shortlist

Communication Arts
Advertising | Shortlist

The Richmond Show
Bronze

OOH

Promoting through Roman-inspired out-of-home placements.

ACTIVATION

There are 13 towns in the U.S. named Rome. None have a Carrabba’s. On March 15th (the Ides of March), residents of any Rome in the U.S. can eat for free if they make the drive. Luckily, there’s a Carrabba’s location within an hour of each one. Because while all roads may lead to Rome, all Romes lead to Carrabba’s.

CREDITS

Made at VCU Brandcenter.
Art Director: Bailey Maxine Wood
Copywriter: Ross Atkinson