Disco Sports

Richmond, Virginia. 2023
All athletes know the benefits of home field advantage. Over 58% of teams win at home. When it comes to gear, Disco Sports is where the home team always wins.



Identity

Executed a brand revitalization, including a modernized logo and refreshed color palette, while still honoring their enduring local legacy.



Landing Page




Community Integration

Disco Sports partners with local youth sports clubs for collaborative fundraising events, tournaments, and more. This supports Disco's goal to boost brand visibility and re-establish itself as a staple in the Richmond community.



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Bailey Maxine Wood. © 2024.