Student work. 2024
HOP WTR isn't like other waters. This fermented, beer-like water has ingredients coming from all over the map, making it much more complex than your average water. Much more…cultured.

Out of Home

Art direction, design, typesetting, illustration

HOP WTR: Hop Lounge
HOP WTR introduces the Hop Lounge in Echo Park, LA on National Literacy Day. This pop-up sanctuary offers a unique blend of mocktails and conversations on everything from avocado toast to Oxford commas, inspiring locals to embrace a more cultured lifestyle.

︎︎︎       ︎       ︎︎︎

Bailey Maxine Wood. © 2024.