IKEA: Two Night Stands
Building furniture together is the ultimate relationship test. That’s why IKEA wants you to skip the dating apps and build something real.


Young Ones ADC
Bronze Cube
The Richmond Show
Gold



Pitch Video
Film introducing IKEA’s new dating experiment.



OOH/In-Store
Promoting through out-of-home and in-store placements.



Credits
School: VCU Brandcenter
AD:
Bailey Maxine Wood
CW:
Hoang Ho