Bailey holding a fish
bailey

hershey’s:
winter olympics
hershey’s celebrates the 2026 winter olympics with athlete stories that show the sweetness behind the journey.



social
short-form videos with animated illustrations (that i also had the pleasure of drawing).



jason brown


hilary knight


erin jackson


jordan stolz


brenna huckaby


credits
agency: MARTIN*
ecd: alberto orte
gcd: allison rude
cd: frederick nduna
acds: rushil nadkarni, patrick wells
acd, social: claudia camargo
sr. content creator: maria brazao
sr. social media manager: moriah lawrence
ad & illustrator: bailey maxine wood

animator: rachel maves
design director: judd burnette
creative director: frederick nduna
sr. producer: sebastian rzepa
integrated content producer: walid al-tinawi
group account director: lindsey netto
account director: geordan vakos
account director: ashley ihesiaba
account executive: nika rahini
account supervisor: savanna mccarthy
account supervisor: emilee lampert
group planning director: karin santiago
strategy director: mikaela uricheck
sr. communications strategist: jenna leahy
strategist: sarah newman
brand strategy director: raymond sein
sr. project manager: leslie jackson
pr manager: kenia najera
influencer partnerships director: jake rosenblatt
pr director, cultural impact: sydney schmidt
svp, managing director, head of production: brett alexander
business affairs manager: chris carter
financial affairs manager: amanda lindsay
sr. brand communications manager: sofie diskin
brand communications digital content manager: riley goodman
cco: jerry hoak
ceo: danny robinson