Bailey holding a fish
bailey

miracle-gro:
full bush summer
miracle-gro wants you to let your garden grow on your terms, because mother nature wouldn’t want it any other way.



launch post
starring the incomparable gabby windey.



social
assets supporting launch.




impact
people liked it and it even got some press.
adage, campaign us, little black book, lürzer's archive, prweek, marketing dive, them, pride, and more.


shoutout to cassidy orr and taylor to for being the absolute stars that they are.


credits
agency: MARTIN*
head of social: nadezhda camperlengo
ecd: ashley davis marshall
gcd: allison rude
social content creator: cassidy orr
sr. social media manager: taylor to
content creator: deepti fnu
sr. ads: blair seward, leo catanzaro
ads: bailey maxine wood, laura farina
sr. cw: carrieanna kuldell
cw: darien games

influencer partnerships director, cultural impact lab: jake rosenblatt

group planning director: ali chastain

social planning director: alana gleason

social strategist: erika latta

impact intel director: jt tallion

sr. project manager: jenn clark

group account director: elizabeth jones

account director: hannah luse

account supervisor: steffanee jagdeo

head of integrated production: brett alexander

executive digital producer: kim zaninovich

sr. print producer: jamie dollins

sr. activations producer: evan frank

business affairs manager: chris carter

director of business, legal and financial affairs: ramin mirshah

sr. brand communications manager: sofie diskin

brand communications digital content manager: riley goodman

design and studio production director: anya mills

designer: brendan ginsburg

designer: claire snyder

manager proofreading – creative: nancy foltz

proofreader – creative: josh poteat

associate director, financial affairs: elizabeth moore
cco: jerry hoak
ceo: danny robinson